Alyssa Connolly

Alyssa Connolly serves as Strategic Communications Advisor to Castle Lanterra, advising executive leadership on brand strategy, corporate positioning, thought leadership, and public relations to strengthen the company’s reputation and market presence among investors, partners, and other industry stakeholders.

Ms. Connolly brings more than 15 years of experience advising and leading brand strategy, corporate marketing, and strategic communications for high-growth organizations in industries where trust, credibility, and reputation are essential to business success. She has a proven track record of translating complex products, industries, and business strategies into compelling market narratives that build credibility, differentiate brands, and support long-term business growth.

Through her consulting practice, Ms. Connolly serves as a fractional marketing executive and strategic advisor to founders and executive teams, helping companies define market positioning, strengthen corporate brands, elevate executive visibility, establish thought leadership, and build scalable marketing foundations for growth. Her experience spans software, artificial intelligence, financial services, higher education, and professional services, advising organizations including Banjo.media, Alkemi.ai, Styx Intelligence, Lytho, Simon-Kucher, ZillyPlanet, EverDriven, and others.

Ms. Connolly holds a Bachelor of Arts from the University of Wisconsin–Madison in both Journalism and International Studies.